As a Product Design Director, I assembled a multidisciplinary team composed of UX/UI designers, product managers, engineers, and data analysts. Together, we embarked on a customer-centric approach that involved deeply understanding our users’ needs, pain points, and shopping habits. We ran surveys, interviews, and utilized data analytics to gain insights.
(Sample of me workshopping with team)
(Sample of me workshopping with team)
<aside> <img src="/icons/search_purple.svg" alt="/icons/search_purple.svg" width="40px" /> Research: We carried out an intensive phase of research that included user surveys, interviews, and data analysis. We wanted to understand what was working, what wasn’t, and where the opportunities for improvement lay.
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<aside> <img src="/icons/phone_purple.svg" alt="/icons/phone_purple.svg" width="40px" /> Usability Testing: We designed low-fidelity prototypes and conducted several rounds of user testing to validate our ideas and assumptions. Feedback was then integrated into the design.
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<aside> <img src="/icons/magic-wand_purple.svg" alt="/icons/magic-wand_purple.svg" width="40px" /> Ideation: We brainstormed solutions and potential features to address the problems and opportunities we identified. We utilized various design thinking tools and methodologies such as personas, empathy maps, and user journey maps.
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<aside> <img src="/icons/token_purple.svg" alt="/icons/token_purple.svg" width="40px" /> Final Design: We transformed the tested prototypes into high-fidelity designs, complete with a refreshed UI, simplified navigation, and new features aimed at enhancing the user experience.
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<aside> <img src="/icons/gears_purple.svg" alt="/icons/gears_purple.svg" width="40px" /> Implementation: Our engineering team brought the designs to life, working closely with the design team to ensure the final product reflected our vision.
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<aside> <img src="/icons/thought_purple.svg" alt="/icons/thought_purple.svg" width="40px" /> Evaluation: Post-launch, we continue to monitor user feedback and analytics to assess the impact of our redesign and make any necessary adjustments.
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(Sample of app prototype)
We created a clean, modern, and intuitive interface for both the website and mobile application. The navigation was streamlined with user-friendly menus and search features, making it easier for customers to find what they're looking for. We also implemented features like personalized product recommendations, one-click purchasing, and improved product detail pages.
(Sample of homepage prototype)
(Sample of homepage prototype)
(Sample of homepage UX/UI)
Since the redesign, QVC has seen a significant increase in user engagement and sales. Mobile app downloads have increased by 30%, and the website’s bounce rate has decreased by 25%. Customers have reported a significantly improved shopping experience, praising the ease of navigation and modern aesthetics. Overall, the website and app redesign have also resulted in a 20% increase in average session duration and a 15% increase in conversion rates, proving that the more intuitive and visually appealing design has successfully encouraged users to browse for longer and make more purchases.
Additionally, the personalized product recommendations feature has become highly popular among users, accounting for a 35% increase in product discovery. The one-click purchasing has reduced friction in the checkout process, and we have seen a 10% decrease in cart abandonment rates as a result.
We've received positive feedback from our customers who appreciate the new design, and in particular, have noted the improved accessibility features, which have made our platforms more inclusive and user-friendly for all our customers.
(Sample of product detail prototype)
(Sample of product detail prototype)