Learn, sell, scope, and deliver Design Systems for Think Company and our clients.

Deep collaboration between all roles is required to maintain our high standards across complex projects. Removing these barriers will improve our output, processes, and will simply make work more fun.

Provide a Strong Foundation

We have smart people who know how to solve hard problems. Providing them with a rock solid foundation of guidelines, processes, and tools will keep them focused on the things that matter.

Build Upon Past Work

So much good work goes unshared between projects and departments. Our teams end up constantly reinventing the wheel. We want to highlight great work, share it, so we can all build upon it.

🚫 Our approach is not

Our approach is not to turn design work into a factory or assembly line. We want design systems to provide great infrastructure for product teams to ship higher-quality work.
Our approach is not to have design systems only be about design. Design systems require tight collaboration between design, development, and product.
Our approach is not to systemize everything. Design systems are wonderful tools, but are not always the right tool for the job.

“A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.“

via Nielsen Norman Group

✅ Key Activities

1️⃣ Discover

Understanding the products that will adopt the system, along with technical and design insights, will ensure that you're creating a system that actually gets used.

2️⃣ Plan

Distill your knowledge from discovery into a coherent and actionable plan. Use this plan to align with your team and stakeholders about what will be built, timing, business impact, and more.

3️⃣ Build

Build what's outlined in the plan for the UI Library, Storefront, and Operations. The end of this phase should result in work that is shipped and ready to use.

Activities